Counterfeit Luxury – A Persistent Problem

Articles in category: Business, Fashion
21 July 2014
 
 

Counterfeit LuxuryLuxury goods attract counterfeiters in the same way as honey attracts bees. In Italy, reports of huge quantities of counterfeit luxury products being seized are not uncommon, especially on the run up to summer and Christmas.

 

While counterfeiters tend to make copies of the products of big name luxury brands such as Prada and Gucci, other not so well known brands do not escape their illicit attention. Luxury dealers throughout the world who import Italian luxury goods need to be certain the goods they receive are authentic.

 

In theory it should be simple: you place an order and wait until the shipment arrives in your nation. However, in reality, things are not always as straightforward as they may seem. Certain unscrupulous companies in Italy will show buyers goods which are genuine. An order may well be placed and this is where the trouble can start. Either customs in Italy understand that the goods are not authentic and will not let them leave the country or else the shipment makes it to the destination nation only to be confiscated by customs there. Not only can this lead to complex and expensive legal problems including charges of dealing in counterfeit goods, it can also cause huge problems for businesses.

 

Just imagine if that summer collection does not arrive in time for the summer season or if those winter garments never manage to make it onto the shelves of your boutique. The damage in terms of lost profits is potentially massive. Indeed, the harm could be so serious, it could close your business which is something customs investigators could do anyway while they inspect the rest of your stock. If the press finds out your business has been caught trying to sell fake luxury goods, the reputation and image of your business could be damaged irrevocably.

 

What can you do to avoid such problems? My advice is to engage specialists to ensure goods are genuine. Not everyone is able to understand whether a Prada handbag is genuine or not and some of the fakes are very well made indeed. You can also avoid problems by ensuring you deal with companies in Italy which are not known for trading in counterfeit goods. Understanding which companies are legitimate from those which may not be is no easy task, unless, that is, either you or someone you know possesses an intimate knowledge of Italy’s luxury industry.

 

To establish the authenticity of luxury goods created in Italy, my company has been trusted by luxury dealers worldwide for many years. Indirectly, we’ve saved companies millions in potential losses by ensuring products are one hundred percent authentic.

 

Counterfeiting is a problem within the luxury sector and is likely to remain so. Keep this in mind and remain as wary now as you have ever been. If in doubt, seek assistance to ensure what you order is what you receive. Think of it as a form of insurance.

 

Managing problems relating to counterfeiting issues will be time consuming and costly. By avoiding problems, you can focus on other aspects of running your business, safe in the knowledge that you are protecting yourself, the reputation of your business, and, of course, your luxury consumers.

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Riguardo all’Autore

Salvo Spagna

The first Italian Luxury Advisor, offers consulting and intermediary services, plus authenticity and anti-counterfeiting audits for the purchase and sale of luxury and high quality Made in Italy goods, including Fashion, Food and Furniture

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