As you may know if you are a regular reader of my blog on the Italian luxury business, I wrote a book Make a Profit with Italian Luxury. It’s a kind of how to guide on how to do business in Italian luxury.
If you’ve read the book, you’ll know that this is not as simple is it might seem at first sight. Guidance for anyone wishing to deal in Italian luxury products is essential or success may well remain little more than a tempting mirage.
Well, my book is available in Italian, English and Chinese. The Chinese language version is proving very popular in China and has become something of a best-seller. Enterprising Chinese entrepreneurs know the value of Italy as a brand and are keen to know just how to sell Italian luxury goods in China. Demand for luxury goods, from low end to top end luxury goods is exceptionally healthy, so China’s business owners want a piece of the, very profitable, made in Italy action – hence the popularity of my book and, I have to say, the demand for my services in China. Indeed, these days, I’m spending more and more of my time there.
Note though, that my guide is not solely aimed at Chinese entrepreneurs, it can help businesses around the world understand how Italy’s luxury market works and, more importantly, how it can be made to work for them.
If you think you can simply set up a few meetings, catch a plane to Italy and come away with a fistful of lucrative distribution contacts, think again. You really do need to do your homework before setting up those meetings and before buying a plane ticket to Italy. With preparation your trip to Italy stands a much higher chance of being as successful as you want it to be. On the other hand, devote little or no time to preparation, and your business trip to Italy could turn out to be an unmitigated disaster.
Maybe you already know what I’m talking about and have just about given up all hope of doing business with Italy’s luxury brands. If this this the case, don’t lose all hope – first of all, read my book which will in itself give you a head start on your like minded competitors. After having read Make a Profit with Italian Luxury, if you are still unsure how to proceed, get in touch and I can help you polish up your approach to Italian luxury brands and greatly improve your chances of success.
Italian luxury can be a highly lucrative business opportunity, but preparation is key to success. As Chinese luxury dealers know, my book can help.