Milan Fashion Week Sets Spring/Summer 2014 Trends

Articles in category: Fashion
7 November 2013
 
 
Milan Fashion Week

Milan Fashion Week 2014

Milan’s fashion week in late September revealed what will be the trends in luxury fashion for spring and summer 2014.

 

Vogue took note of Dolce and Gabbana’s delicate floral prints, lace dresses and gold belts. Logos were also making an appearance, as they had in New York and London.

Italian luxury fashion brand Pucci made use of the house’s crest on the back of their bomber jackets, and Missoni went for typography. Versace also jumped on the logo bandwagon with its medusa head much in evidence.

 

Logos, lace and gold seem to be what will be popular with luxury clothing buyers next year if what was on display at the Milan fashion week is anything to go by and, more often than not, it is.

Judging from Milan’s fashion week finale, the Italian luxury brands in demand in 2014 will be Dolce and Gabbana, Marni as well as classic favourites Missoni, Salvatore Ferragamo, and Armani.

Your luxury boutiques would do well to consider stocking up on the brands which dominated Milan fashion week as they will be the brands your customer will be looking for.

 

Maybe you do not stock a range of well known Italian luxury brands, possibly because you are on the point of diversifying into high end fashion products. If this is the case, don’t simply go for what was popular in Milan. While the styles may appeal to customers in your own country, the colours may not. As a luxury specialist with many years in the industry, I know which colours appeal to which nationalities. If you are uncertain, then you should get in touch so I can help you avoid being left with a small mountain of unsold stock simply because you did not choose the right colours.

Actually, you also need to be careful with style and cut. What will sell well in Italy style-wise, may not be as popular in your own country. Here again, I can advise you on which styles will appeal to your customers.

 

Last but not least, if you are in the process of planning your spring and summer ranges now that trends are known after Milan fashion week, you’ll also want to know where you can find the right garments and accessories at reasonable prices. You will also need to be careful to avoid counterfeit goods some of which are so good, only a trained eye can spot the difference between them and the genuine article. If these aspects concern you, both myself and my team of specialists can help your business ensure it ends up with the right goods at the right prices.

 

There are some signs of economic recovery appearing so 2014 may well end up being the start of a mini-boom for luxury dealers as customers start re-entering the low and middle end luxury segments the market. I can help you plan for 2014 and beyond so that your business will be in a good position to profit from the upturn in the market.

Seek the right advice, spend wisely, and you will greatly increase the chance of your luxury fashion business doing well in 2014.

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Riguardo all’Autore

Salvo Spagna

The first Italian Luxury Advisor, offers consulting and intermediary services, plus authenticity and anti-counterfeiting audits for the purchase and sale of luxury and high quality Made in Italy goods, including Fashion, Food and Furniture

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