Department store misses target

Salvo Spagna

Salvo Spagna - Case Studies

A Department Store in China had been trying to sell the products of a certain Italian Brand for some time, but had not been successful.


The store was an 80,000 square metre outlet located in a shopping centre. After analysing the situation, Salvo Spagna understood why sales at the store had not been strong. He discovered that the Brands on offer were inappropriate for the customers the store targeted: the Brands on offer were too cheap for that department store.

He suggested another more expensive Brand, and sales at the department took off.

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Riguardo all’Autore

Salvo Spagna

The first Italian Luxury Advisor, offers consulting and intermediary services, plus authenticity and anti-counterfeiting audits for the purchase and sale of luxury and high quality Made in Italy goods, including Fashion, Food and Furniture

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