Today China represents a huge and growing market for luxury brands and retailers. The China Department Store Summit, held every year in Jinjiang, brings together the major protagonists of the retail sector, in China and abroad. In fact, the Ministry of Commerce, together with the most important retail associations in the country are the sponsors of this summit.
The 12th China Department Store Summit took place on the 27th and 28th of March in 2014 and saw the participation of speakers from the Chinese Government and from important companies worldwide, such as Gao Hongbing, Vice President of Alibaba and Zhang Yuejin, General Director of Lufthansa Shopping Mall. I was one of the only two speakers that were not Chinese, together with Matthew Shay. The latter is the President of the National Retailer Federation of United States, the most important association of retailer in the world that works in close collaboration with the Obama administration.
The China Departments Store Summit is without doubts an important event to attend for a luxury advisor and for everyone interested in this delicate topic. With my almost 30 years of experience in Made in Italy luxury goods (that comprehend food, fashion and furniture), this is the right auditorium to speak to and with about the future of retail, the creation of a new experience for consumers and various cases of brand building. China is now one of the main markets for Made in Italy luxury goods and to keep this trend constantly growing, it is important, for Italian and foreign companies interested on Italian luxury, to understand how the market works in this country.
This is why my team and I are focusing our attention on China, by helping companies to navigate in this peculiar market, by valorizing Italian brands and by organizing sell and purchase of goods. If you need advices on the subject, do not hesitate to contact me!